Planning a coherent navigation menu helps your audiences find your content logically and quickly. It is crucial to ensure visitors find the content they are looking for.
We take time to understand the key elements of your content and how it can best be accessed. Getting good clear feedback from the site owner is important here to fully understand which parts of the site need to be at the top level, which should be renamed and which parts can be eliminated for example.
From main menus and sub menus to renaming sections there are many ways to improve the customer experience.
It can take an experienced editorial perspective outside your website / organisation to see the logical hierarchy of your content and recommend ways to organise this.