When you have a website that has been running for many years there reaches a stage when a refresh is due. This can be because tech platforms evolve making publishing and accessing the content easier.
The simplest way to due this is with well planned Content Migration. That means deciding what you want to keep and what you want to discontinue. There is an opportunity to revisit your existing Navigation and trim or alter the content.
Content Migration enables existing content to be moved to more efficient platforms. If your site has been regularly updated for over a decade then there could be hundreds of pages that will need to be transitioned to a new site.
There are automated solutions for content management system migrations. Using them can depend on many factors including the size and type of content plus the available budget.
Having an experienced editor go through each page copying the content into the new site with all the existing links, images, comments and social interactions is an alternative way that ensures each part of each page is checked.
Note that automated migrations can involve errors if there are no human page by quality page checks occurring.
One crucial thing to do is preserve original urls so that people linking to the original content from external sites after the content migration see pages that have embedded links intact.
If you are considering migrating your content to a new more user friendly and responsive platform get in contact to discuss your requirements.
See more from Editorial Consultancy including Navigation, Content Creation and Content Curation.